SaaSOptics Blog

What Exactly Is Your Income Statement Telling You?

Posted by Bryan Schuler on Mar 15, 2017 4:47:26 PM

Originally posted by

If you're a founder of a growing SaaS business, you may not have a full-time finance expert on your team (yet). This is oftentimes the case in early stage growth - it can be hard to justify the cost of a CFO or strategic head of finance. However, you can still make financially informed decisions using your financial statements. You just need to know how to read them.

In this blog post, Doug and Polly White, content contributors for, outline 6 insights you can get from your financial and income statements. Read the full post here.

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5 Questions Every Owner Should Ask Their Controller

Posted by Mary Chiaffredo on Mar 9, 2017 10:57:21 AM

Originally posted by

At most companies, a controller is the chief financial officer and heads the accounting department. At others, a controller is the accountant with assistants. He/She is responsible for the company's financial statements, general ledger, cost accounting, payroll, accounts payable and receivable, budgeting, tax compliance, and various special analyses. Whether your controller is a CFO or a senior accountant, and whether you have an in-house controller or you outsource the role, it's important to have a good understanding of what is required of them and that they're working toward your business goals.

In this blog post, Driven Insights outlines the 5 key questions that will give you insight and confidence in your SaaS finance operations. As an outsourced finance department for small businesses, they understand how crucial mature finances are to a growing SaaS business and guide you through the process, leading you to successful business growth. Read the full post here.

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The Subscription Model is the New Standard

Posted by David Ryan on Mar 1, 2017 4:57:50 PM

Magazines, newspapers, life insurance, phones, security services, and a long list of products and services have been sold for decades using the subscription model. What has changed?

The model has not really changed, but the relative importance has. The different now is how important and meaningful the subscription model has become to the national economic engine. Technology is the undisputed future of the biggest economy in the world, and the subscription model is quickly becoming the dominant business model. Technology companies attract huge amounts of venture capital and the best, brightest, and most innovative workers in the world. The stakes are high, competition is intense, and the pace is brutal.

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SaaS Gets Cozy To Financial Data Analytics

Posted by SaaSOptics on Feb 22, 2017 9:31:18 AM

The business model of SaaSOptics could, in part, be described as a B2B SaaS firm for B2B SaaS firms. The company, which raised $1.8 million in funding last year, helps SaaS companies manage operations by providing financial management, auditing and reporting, analytics and other back-office services.

Earlier this month, the firm announced that its analytics tool will be available via open API to other software platforms servicing this market.

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SaaStr 2017 And Why You Should Focus On SaaS Financial Metrics

Posted by Tim McCormick on Feb 15, 2017 10:56:21 AM

The annual SaaStr conference was in full swing last week. Were you one of the 10,000 B2B SaaS and subscription business leaders in San Francisco learning the latest SaaS trends, insights and best practices? As an entrepreneur, and leader of a SaaS-based company, I’m in the same position as many of the CEOs/founders attending this event. And like you, I can relate to placing most of your focus on growth, sales and marketing – especially at opportune events like SaaStr.

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Bringing the Power of SaaSOptics Analytics to Market-Leading Billing, Financial and ERP Systems

Posted by SaaSOptics on Feb 8, 2017 12:14:59 PM
Today from SaaStr, we’re announcing the new SaaSOptics Open API for Analytics that will extend the global business management benefits of leading billing, financial and ERP solutions. 

Chances are you’ve either experienced first-hand or heard through the grapevine, that most billing, integrated financial and ERP solutions fall short on financial metrics and analytics. This makes it difficult, if not impossible, to gain the real-time insight you need to grow and stay up to speed on the overall health of your business. With our new API, we’re solving this problem by extending the benefits of SaaSOptics to market-leading solutions and making it possible to access the deep insights into financial metrics you need to generate revenue and accelerate growth.

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How to Overcome the Challenges of Multi-Currency for SaaS Businesses

Posted by Bryan Schuler on Feb 1, 2017 11:56:55 AM

In many ways, operating a SaaS business globally can be easier than running one with a traditional business model. However, in other ways, it presents new considerations and challenges to overcome. For example, one-time payments only need a foreign exchange calculation at the time of purchase. With a recurring revenue business model, you must account for foreign exchange fluctuations at each invoice and payment, whether you bill monthly, quarterly or annually.

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SaaSOptics Expands With Multi-Currency Management

Posted by SaaSOptics on Jan 24, 2017 12:57:17 PM

We are excited to announce today that the SaaSOptics subscription management platform now includes multi-currency management and reporting, meeting several significant challenges for our customers operating globally.

The SaaS and cloud markets are becoming increasingly global. Did you know that a recent report by Forrester Research found that the public cloud market is on pace to be $236 billion by 2020. Despite this enormous opportunity, SaaS businesses are challenged when it comes to global expansion due to the pure complexity of multi-currency accounting.

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SaaS Finance Best Practices: Always Be Closing

Posted by David Ryan on Jan 18, 2017 4:02:14 PM

The financial mission of most early stage businesses is pretty simple, and there are usually 3 simple rules: don’t run out of money, don’t run out of money, don’t run out of money.

Eventually, your early stage business breaks through and becomes an emerging business. At this point, you are interested in growth capital, and growth capital becomes interested in you. This capital may come through bank financing, angel investment, venture capital, strategic investment, or even through acquisition.

The providers of growth capital are investing for a return, and the differences between the funding terms from these different sources correlates to their unique position on the spectrum of risk.

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Don’t Ignore SaaS Metrics in Early Stage Success

Posted by Clayton Whitfield on Jan 11, 2017 10:45:55 AM

Several months ago, I met an entrepreneur with a high-growth SaaS business. Being in the business of selling tools to measure subscription business metrics, I jumped right in, my mind set on a quick close.

I've been in sales for over 25 years, so I proceeded to knock down objections. The first, second, third objections came, and then more. Eventually, I realized there was no pain and backed off. Out of his mouth then came, "We'll start to look at metrics when we slow down, when we hit a month that wasn't bigger than the previous month."

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