The financial mission of most early stage businesses is pretty simple, and there are usually 3 simple rules: don’t run out of money, don’t run out of money, don’t run out of money.
Eventually, your early stage business breaks through and becomes an emerging business. At this point, you are interested in growth capital, and growth capital becomes interested in you. This capital may come through bank financing, angel investment, venture capital, strategic investment, or even through acquisition.
The providers of growth capital are investing for a return, and the differences between the funding terms from these different sources correlates to their unique position on the spectrum of risk.
Several months ago, I met an entrepreneur with a high-growth SaaS business. Being in the business of selling tools to measure subscription business metrics, I jumped right in, my mind set on a quick close.
I've been in sales for over 25 years, so I proceeded to knock down objections. The first, second, third objections came, and then more. Eventually, I realized there was no pain and backed off. Out of his mouth then came, "We'll start to look at metrics when we slow down, when we hit a month that wasn't bigger than the previous month."
To paraphrase Chris Rock, "you can drive a car with your feet, but that doesn’t make it a good idea." Similarly, sure, you can run your SaaS financial operations with spreadsheets, but if you do, you are injecting risk into your business. To be clear, spreadsheets are hugely powerful tools. We use them frequently, but they should be a complementary "tool" and not viewed as a "system" nor a "system of record."
For those of you who are already living with this issue and don't want any painful reminders, save yourself some time and contact us now to talk about how we can help. For those of you looking for information on what to expect, read on.
Introducing guest blogger Michael Schwerdtfeger, Principal at NewCap Partners, an advisory firm that specializes in middle market mergers and acquisitions. Over the course of his career, Michael has completed well over $2 billion in transactions, across a wide range of industries.
Do You Smell Smoke? Here are four ways that SaaS companies torch their own deals during mergers and acquisitions:
When it comes to SaaS, most people think of MRR as simply "Monthly Recurring Revenue." What you may not know is that despite having the word "revenue" in it, MRR actually is not revenue. To better understand MRR, think of it as "MRRR" – monthly recurring revenue representation. While MRR is a normalized number that provides a good representation of your monthly recurring revenues, it isn’t actual revenue that can legitimately be recognized under GAAP.
Last week, SaaSOptics attended and presented at Venture Atlanta, the premier investor conference in the Southeast. The conference is attended by technology entrepreneurs and investors from across the country who are interested in supporting emerging technology companies. There are also two categories of companies that are selected to pitch to these entrepreneurs and investors. SaaSOptics was proud to be selected as a Venture Spotlight Company.
Today marks the beginning of the next chapter here at SaaSOptics and there is a lot to celebrate. We’re proud of what we’ve built since 2009: a complete subscription management solution that works with basic accounting software and helps our customers say goodbye to their dependency on error prone and time consuming spreadsheets, all at an affordable price and faster than fast implementation. All of this with our mission to automate subscription management, giving growing SaaS businesses greater visibility and streamlining their financial operations. And we are even more excited about the future, with many new features and product integration under development. Paving the road for that future is being made possible by our amazing customers (close to 300 now), and by our new investors, as we announce today we have closed $1.8 million in new funding. Lead investors participating in the funding round are certainly folks that have been there and done that and include Techstars Ventures, local Atlanta entrepreneur and investor, Tom Noonan, and Alston Gardner, founder of Fulcrum Equity Partners.
We believe we can. Stay tuned for more great things as we continue to build the industry standard subscription management platform for growing SaaS businesses and help our customers thrive.
And there’s more - our new CEO, Tim McCormick, is on board to lead us into our next phase of growth, utlizing his deep experience to raise company awareness and scale sales and marketing to meet our growing customer demand. With over 30 years of sales, marketing and business development experience, he has led multiple B2B software companies from startup through acquisition and was a member of the founding management team and vice president of marketing for Internet Security Systems (ISS).
SaaSOptics helps early stage to high growth SaaS businesses streamline their financial operations and scale to deliver the insights and analytics needed to grow. Our nearly 300 customers manage over $1.6B in B2B subscription revenue and invoices using the SaaSOptics subscription management platform. Welcome to our new blog designed to bring valuable advice SaaS and subscription-based businesses need through every stage of their growth.
SaaS and Cloud services are the future for most new software companies, as it is for us. But, it is also our past, having built and managed a pure SaaS, multi-tenant solutions since 1998. SaaS seems a lot newer than that, but believe us when we say we did it all the way back in the late nineties. Of course most of our clients were on dial-up lines, there was no Firefox nor Safari, IE was even less stable, and trying to explain to someone how the SaaS model worked (back then it was called "application service provider" or ASP) was an exhausting exercise.
While a lot has changed, core attributes of the SaaS business model are the same. And at the center is the ability to move quickly. With a rich set of performance metrics and analytics, the unique ability to get changes to the market instantly, we were able to iterate our way through countless experiments in pricing and packaging, adjusting and tuning our pricing, license terms, training, professional services, and customer server models monthly. We survived the dot com bust and the post 9/11 recession, growing the business every quarter for almost 10 years straight.