SaaSOptics Blog

4 Terms You Should Know Before Raising Startup Capital

Posted by Tim McCormick on Apr 19, 2017 5:05:45 PM

We’ve all experienced the fact that hindsight is 20/20. But, as a CEO, looking back at a missed opportunity that could have changed the trajectory of your business can be especially difficult. I recently wrote an article on VC-List about the importance of anticipating the financial metrics you’ll need as your SaaS business grows.

As entrepreneurs, we learn so many things as we go down the path to starting and growing a business. It can be difficult to know which financial processes to put in place and which metrics matter as you juggle leadership and operations. 

When you first start out, you're focus is on growing the business. And one day, you realize that the financial operations you started with aren’t scaling with your growing business and can't provide the metrics you need when you’re ready to raise capital. While VCs and private equity professionals don’t expect the CEO of an early stage company to be a CFO, they will expect financial data for insight into your company’s performance and future projections. It’s important, as early as possible, to capture the right metrics and have them available to share with investors in a way that will make your startup more valuable.

Take a proactive smart approach to financial operations because no one wants to say, “I wish I knew then what I know now.”  Read the full article on

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Why Go GAAP Early in SaaS?

Posted by Clayton Whitfield on Apr 5, 2017 3:29:55 PM

In most emerging and growth SaaS businesses, the focus is on cash flow and growth. Bookkeeping and choice of accounting methods is many times left to whoever is sending the invoices and paying the bills. And the method tends to be whichever is easiest and least expensive. Since you have to file taxes and for most early stage companies, taxes are done on a cash basis, then the company books tend to remain that way. What you save in bookkeeping costs may really cost you in the end.

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Can't Afford a Full-Time CFO? Here Are 3 Options to Try

Posted by Bryan Schuler on Mar 29, 2017 2:52:40 PM

Originally posted by

Cash is king during the early stages of a SaaS business, and your focus is on growth and scale. That's why it can be difficult to justify hiring a full-time head of finance. However, it's crucial to have mature financial operations and the ability to understand your business using accurate financial forecasting, reporting and analytics. On the tactical front, you also need to know where you can cut down on costs in order to grow successfully.

In this blog post, Peter Daisyme, a content contributor for, outlines 3 alternative solutions to a full-time CFO. Read the full post here.

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What Exactly Is Your Income Statement Telling You?

Posted by Bryan Schuler on Mar 15, 2017 4:47:26 PM

Originally posted by

If you're a founder of a growing SaaS business, you may not have a full-time finance expert on your team (yet). This is oftentimes the case in early stage growth - it can be hard to justify the cost of a CFO or strategic head of finance. However, you can still make financially informed decisions using your financial statements. You just need to know how to read them.

In this blog post, Doug and Polly White, content contributors for, outline 6 insights you can get from your financial and income statements. Read the full post here.

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5 Questions Every Owner Should Ask Their Controller

Posted by Mary Chiaffredo on Mar 9, 2017 10:57:21 AM

Originally posted by

At most companies, a controller is the chief financial officer and heads the accounting department. At others, a controller is the accountant with assistants. He/She is responsible for the company's financial statements, general ledger, cost accounting, payroll, accounts payable and receivable, budgeting, tax compliance, and various special analyses. Whether your controller is a CFO or a senior accountant, and whether you have an in-house controller or you outsource the role, it's important to have a good understanding of what is required of them and that they're working toward your business goals.

In this blog post, Driven Insights outlines the 5 key questions that will give you insight and confidence in your SaaS finance operations. As an outsourced finance department for small businesses, they understand how crucial mature finances are to a growing SaaS business and guide you through the process, leading you to successful business growth. Read the full post here.

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The Subscription Model is the New Standard

Posted by David Ryan on Mar 1, 2017 4:57:50 PM

Magazines, newspapers, life insurance, phones, security services, and a long list of products and services have been sold for decades using the subscription model. What has changed?

The model has not really changed, but the relative importance has. The difference now is how important and meaningful the subscription model has become to the national economic engine. Technology is the undisputed future of the biggest economy in the world, and the subscription model is quickly becoming the dominant business model. Technology companies attract huge amounts of venture capital and the best, brightest, and most innovative workers in the world. The stakes are high, competition is intense, and the pace is brutal.

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SaaS Gets Cozy To Financial Data Analytics

Posted by SaaSOptics on Feb 22, 2017 9:31:18 AM

The business model of SaaSOptics could, in part, be described as a B2B SaaS firm for B2B SaaS firms. The company, which raised $1.8 million in funding last year, helps SaaS companies manage operations by providing financial management, auditing and reporting, analytics and other back-office services.

Earlier this month, the firm announced that its analytics tool will be available via open API to other software platforms servicing this market.

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SaaStr 2017 And Why You Should Focus On SaaS Financial Metrics

Posted by Tim McCormick on Feb 15, 2017 10:56:21 AM

The annual SaaStr conference was in full swing last week. Were you one of the 10,000 B2B SaaS and subscription business leaders in San Francisco learning the latest SaaS trends, insights and best practices? As an entrepreneur, and leader of a SaaS-based company, I’m in the same position as many of the CEOs/founders attending this event. And like you, I can relate to placing most of your focus on growth, sales and marketing – especially at opportune events like SaaStr.

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Bringing the Power of SaaSOptics Analytics to Market-Leading Billing, Financial and ERP Systems

Posted by SaaSOptics on Feb 8, 2017 12:14:59 PM
Today from SaaStr, we’re announcing the new SaaSOptics Open API for Analytics that will extend the global business management benefits of leading billing, financial and ERP solutions. 

Chances are you’ve either experienced first-hand or heard through the grapevine, that most billing, integrated financial and ERP solutions fall short on financial metrics and analytics. This makes it difficult, if not impossible, to gain the real-time insight you need to grow and stay up to speed on the overall health of your business. With our new API, we’re solving this problem by extending the benefits of SaaSOptics to market-leading solutions and making it possible to access the deep insights into financial metrics you need to generate revenue and accelerate growth.

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How to Overcome the Challenges of Multi-Currency for SaaS Businesses

Posted by Bryan Schuler on Feb 1, 2017 11:56:55 AM

In many ways, operating a SaaS business globally can be easier than running one with a traditional business model. However, in other ways, it presents new considerations and challenges to overcome. For example, one-time payments only need a foreign exchange calculation at the time of purchase. With a recurring revenue business model, you must account for foreign exchange fluctuations at each invoice and payment, whether you bill monthly, quarterly or annually.

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