Originally posted on The Wall Street Journal.
Here at SaaSOptics, we consistently talk about the risk of having spreadsheets at the center of your finance operations. Selfishly, we'd like to think that the Wall Street Journal reads our blog and in turn wrote the reference article. The reality is there is a market shift in available technology for finance teams. Let this quote speak to the importance of ditching your finance operations spreadsheet: “I don’t want financial planning people spending their time importing and exporting and manipulating data, I want them to focus on what is the data telling us,” Mr. Garrett said. He is working on cutting Excel out of this process, he said. Read the full article here.
Originally posted on techtarget.com
A SaaS analytics vendor itself, Market6 decided the cloud technology enabled it to add the revenue recognition and financial management features it needed, without ERP. After researching vendors, Kasallis and his team found SaaSOptics, which offered a new version of what his Excel sheet was doing, except somebody else was processing it using their own cloud-based servers. "It was much quicker and much more efficient. At the same time, we didn't have to house any of this; it was all kept for us. And the reporting was there," he said. But it was the scalability factor that really made a big difference for Market6. Read the full article here.
Originally posted on SaaStr.com.
Here at SaaSOptics, we regularly emphasize the importance of churn. Not only the importance of having processes in place to track it, but also the need to understand why churn is happening and how to address it. One of the benefits of accurately tracking churn is that it provides insight for multiple teams in your organization. Finance teams tend to look at churn as the number of customers lost due to cancellations and the associated total lost revenue. However, the Customer Success team in a business can look churn another way - as a metric to know which high-dollar customers to be proactive with.
In the referenced article from SaaStr, Jason Lemkin stresses the importance of high-dollar customers and provides some ideas on how your customer success team can take advantage of a key financial metric to increase ARR. Read the full article here.
Originally posted on The SaaS CFO.
It's time to get tactical and talk about SaaS accounting. As you grow, it can be difficult to step back and ensure your accounting processes are set up to scale with you and provide the level of data you need to have critical insight into your business. The focus tends to go towards the sales team performance or how your marketing team is driving demand for your product.
At SaaSOptics, we believe that having efficient financial processes and accurate revenue metrics is as important to your growth as sales and customer growth. In this article from The SaaS CFO, Ben Murray outlines the importance of historical financial data for accurate forecasting and meaningful growth metrics. Read more.
You’ve worked hard to acquire your customers, but holding onto them through multiple renewal cycles is really the key to subscription business success. Many SaaS businesses rely on auto-renewals to support the business. This is integral to the subscription business model, but it doesn’t mean you can kick back and relax. Common pitfalls related to renewals include:
- A lack of data or bad data which prevents you from seeing accurate renewal rates.
- Relying on untrained non-sales staff to handle renewals.
- Poor processes (based on the above) that result in customer contracts expiring without a sales call.
- Absence of knowledge about the best way to engage renewing subscribers.
When it comes to forecasting for a SaaS business, traditional financial metrics won’t get the job done. The lack of good financial data and metrics remains a big problem for most early stage subscription businesses, and even many established SaaS companies. Chances are, your business relies on outside funding or is subject to board oversight—or both. And the decisions that funders and boards make rely on accurate financial forecasting. A SaaS business that can efficiently and accurately generate, present and consume financial forecasting data makes better decisions for continued success. Don’t let your financials become a liability. Instead, you should be using forecasting data as a strategic tool to drive growth, generate new revenues and increase profitability.
Orginially posted on Incisive Edge.
Whether your Software as a Service company is a mature, successful corporation or start-up in your first years of operation, you will most likely have multiple revenue channels:
- Direct sales representatives (either field sales representatives or telesales)
- Value Added Resellers/Integrator Referral Partners
- Application marketplaces of complementary SaaS solutions
- Self-service customers who proactively subscribe for your paid or freemium services
Keeping track of these revenue streams, and creating the marketing campaigns to generate leads for all of them takes careful planning and execution and therefore the question is, do you need a specific SaaS revenue management team? Find out in this blog by David Bowler.
Originally posted on ey.com.
SaaS companies are staring down the 2018 deadline to implement the new Revenue Recognition Standard (ASC 606). According to the recently released EY Revenue Recognition Survey, 85% of CIOs believe the IT team is providing the support and skills needed to meet these standards, but only 60% of CFOs agree. Although this survey references public companies, we've seen that SaaS business are trending the same way. In our webinar earlier this year, we surveyed attendees on their preparedness to adapt to the new revenue recognition standard and 47% said they have not taken steps to identify how the new standard will affect their GAAP financials.
Originally posted on The SaaS CFO.
Here at SaaSOptics, we talk a lot about SaaS financial performance metrics. Why? Because they provide you with the insight you need into your growing business. We're always looking for new metrics to evaluate the health and performance of a SaaS business.
The SaaS Quick Ratio, from The SaaS CFO, measures bookings growth versus bookings contraction. Why is this metric important? From the article: "MRR or ARR is everything to a subscription business. It keeps you going, so you need to know each month if you are net positive (recurring revenue will continue to increase) or net negative (expect recurring revenue to decrease)."
Check out the full article here and don't forget to download the sample formula sheet for your business.
Enables Total Visibility of Customer Subscription and Financial Data Across Sales, Finance and Customer Success Teams
Atlanta, GA, August 23, 2017 – SaaSOptics, the only subscription management platform designed specifically for growing B2B SaaS and subscription-based businesses, announced today a new, advanced version of its plug and play connector with Salesforce.com for improved workflows and customer subscription visibility. Driven by customer demand, the integration extends the benefits of the SaaSOptics order-to-renewal process workflow and enables cross-functional collaboration between QuickBooks and other general ledgers, and SaaSOptics. It also delivers visibility of financial data beyond finance and sales to account management and customer success teams, providing one source for customer financial records.