SaaSOptics Blog

Tim McCormick

Recent Posts

Four Key Elements for Successful SaaS Financial Operations

[fa icon="calendar'] Jan 25, 2018 4:36:54 PM / by Tim McCormick

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Originally posted on

The importance of subscription renewals in overall business performance today has created opportunities for the CFO role to expand beyond finance to play a bigger part in strategy around customer experience and satisfaction. But, that isnt all thats changed.

With SaaS came real-time data that allows us to make important business decisions with a great deal of accuracy. Audits are easier than ever and we can quickly accurately show potential investors a 360-degree view of business viability. As a result, raising capital is a lot less stressful. And although the benefits of moving to this model are easy to see, understanding the difference between managing the financial operations of a traditional business and recurring revenue model is critical.

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Fine-Tune Your SaaS Business with CLV Metrics

[fa icon="calendar'] Jul 28, 2017 10:04:25 AM / by Tim McCormick

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Customer lifetime value (CLV) is one of the most critical metrics used to evaluate a SaaS company’s financial health and to predict its future success. Unfortunately, it’s also one of the trickiest things to measure. Traditional business metrics fail to capture the key factors that drive SaaS performance. With revenue coming in over an extended period of time, the customer lifetime, it changes the way management, investors and potential acquirers determine whether the SaaS business is financially viable.

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SaaStr 2017 And Why You Should Focus On SaaS Financial Metrics

[fa icon="calendar'] Feb 15, 2017 10:56:21 AM / by Tim McCormick

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The annual SaaStr conference was in full swing last week. Were you one of the 10,000 B2B SaaS and subscription business leaders in San Francisco learning the latest SaaS trends, insights and best practices? As an entrepreneur, and leader of a SaaS-based company, I’m in the same position as many of the CEOs/founders attending this event. And like you, I can relate to placing most of your focus on growth, sales and marketing – especially at opportune events like SaaStr.

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