Originally posted on The SaaS CFO.
It's time to get tactical and talk about SaaS accounting. As you grow, it can be difficult to step back and ensure your accounting processes are set up to scale with you and provide the level of data you need to have critical insight into your business. The focus tends to go towards the sales team performance or how your marketing team is driving demand for your product.
At SaaSOptics, we believe that having efficient financial processes and accurate revenue metrics is as important to your growth as sales and customer growth. In this article from The SaaS CFO, Ben Murray outlines the importance of historical financial data for accurate forecasting and meaningful growth metrics. Read more.